Piyachart Isarabhakdee graduated with a bachelor's degree in Electrical Engineering from Faculty of Engineering, Chulalongkorn University and Master’s Degree in Space Technology and Planetary Exploration from the University of Surrey.
For half a year, he had participated in an international research project and also received the honor to present his dissertation at the Academic Conference held at the Jet Propulsion Laboratory (JPL), California Institute of Technology (one of NASA’s research and development centers where its primary function is the construction and operation of planetary robotic spacecraft, Earth-orbit and astronomy missions).
Later he developed his interest in economics, business and management where he expanded his education in brand management at the Kellogg School of Management, Northwestern University. At Kellogg, he had a chance to meet Prof. Philip Kotler who is the inspiration of BRANDiNG 4.0, the best seller business book in Thailand.
Piyachart is currently the CEO and Founder of BRANDi and Companies, a brand centric management consulting firm. He also shares his knowledge about brand building through his Facebook Page BRANDist (a person who builds GREAT brands).