講者

SIRIKUL NUI LAUKAIKUL
Country Director, Sustainble Brands, Thailand

Sirikul began her career in Brand Marketing from the creative aspect, and later on moved to the strategic side of the business. She got her BA in Mass Communications from Chulalongkorn University, her MA in Advertising Management from University of Texas at Austin, and PhD in Human Resource Development from International Program of Victoria University, Australia and Bhurapa University.

After working for global network for almost 20 years, now Sirikul decided to set her own consulting firm with a mission to be a small but competent strategic advisory company, aim to work with Thai clients who truly believe in sustainable branding and systematic methodology. Her approach to develop and design brand strategy is based on the sufficiency economy philosophy.

With the background ranging from creative to management to professional training plus her own unique combination of creative flair and strategic thinking make her ‘one of a kind’ consultant who can provide strategic & holistic recommendations that are sensible and practical for each client’s issues. Her strength is on compelling brand model creation and brand architecture strategy development.